Put simply, proofs exist to ensure quality in the final product. A lack of quality can directly affect the profit for any given product, job, or process. Lack of quality can lead to a systemic negative impact on profit due to loss of continued business, additional expenses incurred to correct errors and problems, customer rejection of deliverables, etc.

While proofing can significantly protect revenue by ensuring quality, it also can cost money to perform. Inefficient approval processes (the process that governs how a proof is reviewed by one or more stakeholders) are poorly structured and difficult to work through, especially as the number of reviewers grows. In many industries, there is a direct need for a flexible tool that introduces efficiency to the approval process while remaining flexible and adaptable enough to accommodate a wide variety of proofs and approval processes.